Everything begins small, what makes it big is the purpose and intention. If the ‘WHY’ behind a business idea is the key to it’s future success, then a new dawn has risen with “The Great Indian Brands Show,” a YouTube series that serves as a conduit between Indian brands and their audience. This innovative show, launched on December 15th, 2023, is the brainchild of Sudarshan Ramakrishna Chetlur, a seasoned brand building consultant and a dynamic anchor known for his work on “Leaders Today” and “Tycoons.”
Sudarshan’s journey into the world of television began with “Leaders Today,” a groundbreaking series on Zee CafeHD and Zee Business. Over four seasons, he interviewed prominent personalities like Paritosh Pathak, Special Commissioner of Police Robin Hibu, Navrattan Agarwal of Bikanerwala, and Vijay Agarwal, Chairman of the Ram Rattan Group, among others. His ability to engage with these leaders and extract insightful narratives laid the foundation for his future endeavors. The credit for production of these goes to none other than media mogul Rajesh Kapoor who produced these shows under C1 Productions banner.
Rajesh Kapoor then came up with a new program following the success of “Leaders Today,” and Sudarshan ventured into “Tycoons,” a show focused on business branding, which aired on multiple OTT platforms. Through two successful seasons, he interviewed Dr. Meenaa Mahajan, the spiritual master behind the Siddhi Philanthropic Foundation, Vinit Choudhary, founder of Orange Mantra, and Sahil Jindal, Director of Jindal Group (tubes division), among other industrialists. These experiences deepened Sudarshan’s understanding of brand building and storytelling, setting the stage for his next venture.
On similar lines, “The Great Indian Brands Show” sets itself apart by highlighting a brand’s journey through the voice of its founder. It serves as a platform to connect Indian brands with the Indian audience, helping them find a place in the hearts of consumers. The show’s concept is simple yet powerful: by showcasing the grit and innovation behind brand building, it inspires upcoming brands to reach out to their audience authentically.
Each episode of the show delves into the journey of a specific brand, highlighting its unique selling propositions (USPs), key performance indicators (KPIs), and value propositions. Through these narratives, the show not only educates entrepreneurs but also inspires them to pursue their dreams with determination.
What sets “The Great Indian Brands Show” apart is the infectious energy of Sudarshan R Chetlur, who serves as the driving force behind the show. His passion for Indian entrepreneurship and belief in the untapped potential of the 1.4 billion-strong population of India combined with his extempor speech, shines through in every episode. The show is not just about promoting Indian brands; it’s about fostering a sense of pride in Indian entrepreneurship and encouraging every Indian to support homegrown businesses.
The show’s mission is clear: to help India rise stronger by supporting its entrepreneurs. By showcasing the stories of Indian business owners through emotional bonding, the show aims to make India the greatest economic force on Earth. This mission is encapsulated in its calling – “Ab Jeeto Bharat Ka Dil,” a rallying cry for entrepreneurs to win the hearts of Indians around the globe.
Looking at it with a closer perspective, “The Great Indian Brands Show” is not just a show; it’s a movement to celebrate the spirit of Indian entrepreneurship. It’s a platform where dreams are nurtured, stories are shared, and brands are celebrated. If you’re an entrepreneur looking to make a mark and win the hearts of Indians, this is the show for you!
