New Delhi, 16th September 2024 – Kala Srishti, India’s largest immersive artisan hub, has launched the “Celebrate with Purpose” campaign ahead of the festive season, encouraging people to choose culturally meaningful gifts that support Indian craftsmanship. This initiative highlights the importance of selecting handcrafted items that not only showcase the beauty of Indian artistry but also uplift artisan communities and preserve the country’s rich heritage.
India’s handicraft sector plays a crucial role in supporting marginalized communities, with 3.8 million female artisans contributing to its vibrant economy. Through the “Celebrate with Purpose” campaign, consumers are invited to make gifting choices that reflect the dedication and artistry of these creators. Every item tells a story of tradition, sustainability, and cultural pride, turning festive gifts into meaningful celebrations.
The campaign highlights artisans like Tarun Kumar Singh, a fourth-generation artisan from Varanasi known for his exceptional Gulabi Meenakari work. His creations, including silver Kundan jewelry and intricate Jhumkas, have earned both national and international recognition. Tarun also trains 15 women artisans, ensuring the continuation of this traditional craft.
Similarly, Sandeep Vishwakarma, who left a corporate career to return to his family’s artisanal roots in Varanasi, blends traditional techniques with modern design in his wooden idols and showpieces. His commitment to preserving India’s cultural heritage has helped bring this artistry to a global audience.
Kala Srishti, a VOSMOS initiative, offers more than just a marketplace. It serves as a platform for artisans to access global markets, ensuring fair compensation while promoting fair-trade practices and sustainability.
Meenakshi Mehta, Director of Communications at VOSMOS, emphasized, “The ‘Celebrate with Purpose’ campaign offers a chance to rethink how we approach gifting. By making conscious choices, we not only preserve India’s cultural heritage but also create a sustainable future for our artisans.”
This festive season, Kala Srishti invites everyone to celebrate India’s artisans and their craft through gifts that honor tradition and purpose.
About VOSMOS
VOSMOS, a division of Kestone Integrated Marketing Services, specializes in creating customizable virtual experiences. Founded in 2020, VOSMOS empowers businesses through virtual platforms, blending physical and digital worlds for global accessibility. From virtual events to metaverse commerce, VOSMOS reshapes consumer experiences across sectors such as education, tourism, and shopping.
