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Creando to Leverage its Pan India Network to Boost NTC’s Retail Reach and Brand Clout – NTC invests USD1.71mn (14.5 cr)
February 5, 2024, New Delhi, India is the 3rd largest producer and 2nd leading consumer with 28.6% of adults consuming some form of tobacco according to the Global Adult Tobacco Survey. With the largest and fastest growing population that’s largely youthful, it’s a lucrative, large, and evergreen growth market that presents numerous distribution and retailing challenges with most Indians (68%) living in rural areas. Expanding to far-flung regional markets in rural / semi-urban markets presents huge logistical, cultural and geographical challenges. Smart FMCG companies are tying up with established regional distribution leaders to win more, reach more customers with minimal risks and lower costs.
A leading distributor & marketer of FMCG products Creando, is a company in the distribution sector, has best in class regional distribution infrastructure in place with superior and highly retentive staff. Its win-win last mile pan India relationships with local retailers in rural and remote places is what NTC is betting on as it can scale up faster pan India with many new exciting product launches. For Creando, it’s another achievement in its notable journey to be NTC’s best distributor and retail footprint expansion partner. The new white-labelled tobacco brands will be exclusively marketed and distributed by Creando.
“As part of our expansion plan, we have found a perfect partner in Creando to take our business to the next level. To make our market presence stronger, esp. in Tier-2 and Tier- 3 cities, Creando will be assisting us. With Creando as our trusted outreach and engagement partner, we can focus more on developing new products to retain our market edge.” – said a spokesmen from NTC
Speaking on this occasion, Creando’s spokesperson Arshad Siddiqui – Co-founder of Creando elaborated, “This is strategic investment, and our focus is to enhance our presence is paan and paan plus outlet especially in Tier-2 and Tier-3 cities. Our mandate to make “Route 69” and “Sutta” as “National brands”. Our focus for next 6 month will be to penetrate in all 8 Northen Indian states by reaching more than 2 lacs plus outlets. By March 25 we should be present in more than 5 lacs outlets.”
Shahzad Siddiqui- Co-founder added, ”With NTC brands- Route 69 and Sutta, helps us to enhance our presence in Paan and Paan Plus outlets- which are one of the largest consumption point for impulse category.”
Tanvi Chopra – Co-founder added, “We at Creando, help in creating, complementing, and supplementing FMCG companies’ distribution networks. We assure clients their pain areas in the complex distribution maze are Creando’s proven marketability to resolve & scaleup clients’ distribution outcomes with superior customer delight & customised solutions for clients.”
