- Honourable Minister Shri V Srinivas Goud inaugurated the outlet.
- Country Chicken Co (CCC) is well-known for its 5 types of authentic country chicken or “Natu Kodi”, through its fabulous Retail Stores & Online apps.
- The store launched with much fanfare along with an offer Buy 1kg get 1kg offer which left the crowd drooling for more and more “Natu Kodi”
Hyderabad, August 25th, 2022: COUNTRY CHICKEN CO, World’s First & India’s most premium Country Chicken Brand; launched its 3rd Premium Outlet in the city at Kothapet, today. Shri V Srinivas Goud, Minister of Prohibition & Excise, Sports & Youth Services, Tourism & Culture and Archaeology of Telangana state, inaugurated the outlet. Shri Sudheer Reddy, MLA, LB Nagar; Shri Dayanand Boggarapu, MLC; Shri Yegge Mallesham, MLC graced the occasion. G Saikesh Goud, Founder & CEO; A Hemambara Reddy, Founder; Mohd Sami Uddin, COO; Abhishek Patawar, CSO of Country Chicken Co. were also present along with the dignitaries.
Shri Srinivas Goud speaking on the occasion said, people of Telangana love chicken especially the natu kodi for its heavenly taste. The rural people have ready access to country chicken and opt only for it, but those living in the city are deprived of natu kodi and they long for it. Country Chicken Co is bringing it within the reach of the city dwellers and satiating their taste buds. These highly educated young entrepreneurs despite having offers of well paid jobs at their disposal, preferred to set up Country Chicken Co, primarily to generate employment for Telangana youth and are also popularising Telangana’s tasty natu kodi. They are sourcing these chicken from farmers and proving livelihood to them as well. I appreciate them for the good work they are doing.
Saikesh Goud said, natu kodi is the choice of every chicken lover, but availability of authentic natu kodi is a challenge city dwellers face. Also if its available, it’s processed in the most unhygienic ways and consumers in the city loath such meat. Country Chicken Co has been conceived to present natu kodi which is authentic and hygienic to the chicken lovers and has been hugely successful in reaching out to customers through our APP and outlets. Also off-late regular chicken consumers are falling ill due to cholesterol, heart diseases, hormonal issues, due to those birds being reared in unnatural, stressful and unhygienic conditions. The country chicken bred by us grow in natural environs consuming organic food and therefore are healthy to consume. We have aggressive plans to expand our network all over Hyderabad and South India in due course with the objective of making authentic natu kodi accessible to consumers.
Hemambara Reddy said, over ten thousand farmers are associated with Country Chicken Co, most of them can breed healthy chicken but face a challenge with marketing them. They are often cheated by mediators, making chicken raring unprofitable. On the other hand these country chicken are sold at exorbitant rates to consumers. To overcome this dual problem, we train the farmers to rear chicken in natural and healthy ways and make it available at reasonable cost.
Mohd Sami Uddin said, we process the chicken in the most hygienic conditions. We began with two employees, but have over hundred employed with us today. In the market most stores sell frozen meat but we process live chicken in customer’s presence.
Abhishek Patawar said, this is the third store of Country Chicken Co, another eight stores are in the pipeline and will have totally eleven stores in Hyderabad in an year’s time. We will be shortly opening a store at Manikonda. We have plans to grow our network aggressively next year and will have our presence even in tier 2 and 3 cities. In three years’ timeline, we plan to have outlets at Mumbai, Delhi, Bangalore, Pune, Kolkata and Chennai. We also have the website and APP, from which consumers order for natu kodi. We are also going to launch marinated country chicken meats and pickles shortly with a starting price of Rs 649/-. We will be adding exotic meats of quail birds, rabbit and turkey among other to the authentic meats profile.
At the newly launched Kothapet store we have a buy one get one offer and request everyone to visit and explore the special offer.
The passionate team of Country Chicken Co, opined, the country chicken lovers are deprived of hygienic and convenient options to buy country chicken due to poorly maintained and unorganised country chicken supply chain. Country Chicken Co., is bringing in the paradigm shift through necessary professionalism to the unorganised business.
Country Chicken Co., is bridging the gap between the farmer and consumers, by bringing together several country chicken or natukodi farmers under one roof. We are streamlining the country chicken supply chain.
Country Chicken Co., is nurturing chicken the way mother nature intended. The Chicken are bred in the Company’s free-range farms for 4 to 36 months. These chicken are high in good protein, low in fat, and are nutrient-rich. The birds roam freely in the huge farms and feed on naturally grown nutrient food. The entire breeding process is organic and therefore the meat tastes delectable. The consumers, especially conscious about what they consume in the post Covid era, have a healthier alternative country chicken meat, is that’s bereft of the harmful effects of eating regular caged chicken filled with growth hormones and antibiotics and taste delicious.
The Country Chicken Co., retail outlets have a “WOW” factor, with every customer being able to see colourful live birds on display while experiencing “Zero Odour” in the store. The customers have wide options of 5 different varieties of country chickens to choose from, which are freshly processed and packed in customer’s presence in the utmost hygiene ambience.
The 5 varieties of “Natu Kodi” options at Country Chicken Co., are,
Tender Telangana – soft & juicy meat – suggested for children – grown for 4 months
Classic Andhra – tough & juicy meat- grown for 6 months
Mysore Queen – female egg laying bird- very tough meat- grown for 18 months
Kadaknath – black & healthy meat- almost zero fat; very high in protein- grown for 8 months
Warrior – Pandhem Kodi– very tough & juicy meat- grown for 18-48 months
Customers can place their orders for these country chicken meat and get them delivered at their doorstep through Country Chicken Co website or App
Country Chicken Co is aggressively expanding in Hyderabad with their already existing stores at Pragati Nagar, Nizampet, KPHB and Kothapet near Dilsukhnagar and are in process to open 10 more premium stores shortly, to be accessible to connoisseurs of Natu Kodi meat.
