About the author: An engineer, entrepreneur, and coach for the past 25 years, Anu Khanchandani has been contributing as a Digital Professional in various roles across her career. With a plethora of experience across MNCs and Startups alike, she has taken efforts to provide her experience and the expertise gained along the way as a Software Developer, Project Manager, Agile Coach, and Principal Mentor to all organizations she has been a part of. She conceptualized a disruptive Fintech Fintoo (www.fintoo.in) – from scratch in 2015 as a Co-Founder and heads the Digital Initiatives of the company with a team of so Digital Professionals.
Summary of the book: Developing an entrepreneurial mindset. Startup idea validation using the idea evaluator framework. Documenting your startup value proposition. Product development (Web Mobile app). Marketing, sales, post-sales. Identifying the right team. THE WRITE ORDER Fundraising
- Can you tell us a little about your book?
Every entrepreneur’s journey is a mix of failures and successes. And that is what makes it all worth it. I packed up all my failures and successes in this box and divided it into 7 compartments which I have fondly labeled as the 7-Step Startup Success Formula. Your Startup Dream /Idea travels this long enchanting path from an Idea to a Product, and then the Product goes into the hands of your customer, who, if he/she finds it valuable will eventually even pay for the product.
Let’s walk through this enchanting journey as a whole before we delve deep into each step in the upcoming topics. Let’s have a feel of what it is to take this Idea from Conceptualization to a Tangible Business Profit in your bank account.
Step 1 – Developing an Entrepreneurial Mindset
Step 2 – Startup Idea Validation using the Idea Valuator Framework
Step 3 – Documenting your Startup Value Proposition
Step 4 – Product Development – Web/Mobile App
Step 5 – Marketing, Sales, and Post-Sales
Step 6 – Identifying the Right Team
Step 7 – Fundraising
Last but not least, bringing it all together in a Business Plan. Once you have understood all the 7-Steps and created the documents/artifacts for your Startup, you will put them all in a concise Business Plan which will be your Bible for your
Startup.
- Is there a specific event that inspired this story or was this an out-of-the-blue idea?
After having spent more than 20 years as an Engineer, Entrepreneur, and Consultant in the Digital Startup industry I saw the journey and the challenges faced during it. Be it product design, marketing, selling, or funding each aspect of the journey needed to be taken up carefully – planned and executed with patience rather than rushing into it blindfolded. And now, I believe that it is time to give back to the Digital World what it has taught me over the past 25+ years. - What was your impression of your first draft when you read it?
I was impressed. I knew I could write well, but didn’t know that I could write so much so well. - Which part of your story connects the most with you? Why?
The aspect about Product development since I am a core software developer at heart. - What makes your book the one to read?
It is a key-to-key write-up of my first-hand experience as an entrepreneur of a successful startup Fintoo. - What was the best advice you got while writing?
To keep the momentum and never give up on days when I have an author’s block. - Who’s your all-time favorite author? Which book of his/hers made you fall in love with them?
Anuranjita Kumar – Can I have it all? - What was your hardest scene to write?
The chapter on Funding since it is a highly dynamic aspect of Start-up Also it is a subjective aspect so people’s opinions may vary. - Do you have another plot brewing?
Marketing Automation for Start-ups.
Amazon Link: https://www.amazon.in/dp/9357761462?ref=myi_title_dp
