- How T-Series’ Innovative Strategies Brought ‘Animal’ to Victory!
T-Series’ internal marketing wizards orchestrated an unparalleled strategy that propelled ‘Animal’ to blockbuster status in Bollywood. The campaign kicked off with an audio teaser, teasing the star-studded cast and sparking initial curiosity. Then, a game-changing move in 2022 unveiled Ranbir Kapoor’s powerful first look poster on New Year’s Eve, setting the stage for an unstoppable journey.
Breaking conventions, a ‘Pre-Teaser’ mesmerized audiences, followed by the film teaser and the sensational song ‘Satranga’. Ranbir Kapoor’s surprise appearance at an Arijit Singh concert, where the song was performed, became a legendary moment. Capitalizing on cricket fever, a collaboration during a World Cup match seamlessly integrated ‘Animal’ into the sports spectacle.
The team didn’t pause there—teasing the film on the Burj Khalifa, igniting Dubai’s Global Village with Arjan Vailly’s beats among 40,000 attendees, added a global touch.
Locally, exclusive trailer previews for Mumbai press and a grand launch in Delhi amplified industry chatter. Collaborations with Spotify, a South India tour culminating in a Hyderabad event with regional stars widened their market reach. Producer Bhushan Kumar praised the dedicated efforts of Shivam Chanana, Rahul Dubey, and Mita Choudhary, leading the in-house marketing team in orchestrating a global audience reach.
Collaborations with major media houses provided in-depth insights, while Mumbai’s late-night and early morning shows catered to diverse schedules. To meet demand, Bobby Deol’s entry song premiered on YouTube, amplifying online engagement.
Even after release, T-Series kept the connection alive by making theme and entry songs available, solidifying ‘Animal’ as a marketing triumph in Bollywood.
Producer Bhushan Kumar remarked, “’Animal’s marketing strategy was meticulously planned. We treated the film not just as a movie, but an event, reaching corners of the country.”
Sandeep Reddy Vanga commended, “The happiness across the team affirms the marketing campaign’s impact on ‘Animal’s success. It’s a resounding win.”
Pranay Reddy Vanga echoed, “The dedication and expertise of the ‘Animal’ marketing team have set a new standard for future entertainment marketing endeavors.”
