Acclaimed Bollywood star Kriti Sanon has made her first investment with The House of Abhinandan Lodha (HoABL) by acquiring a 2,000 sq. ft. plot in their premium Alibaug project, Sol de Alibaug. This investment strengthens HoABL’s reputation as a premier destination for elite land investments, continuing to redefine luxury living and exclusive land ownership in India.
Located just 20 minutes from the Mandwa Jetty and a 60-minute sea journey from South Mumbai, Sol de Alibaug is situated in the picturesque town of Alibaug. The newly inaugurated MTHL connectivity further enhances the project’s convenience, making it an attractive choice for those seeking a sophisticated retreat in Alibaug’s real estate landscape.
Commenting on her investment, Kriti Sanon said, “I am now a proud and happy landowner at The House of Abhinandan Lodha’s beautiful development, Sol De Alibaug. Buying land on my own has been quite an empowering journey, and I have had my eyes on Alibaug for a while. I was clear about what I was looking for—peace, privacy, and a great addition to my investment portfolio! Even my father was impressed with this investment. It is a prime location, less than 20 minutes from Mandwa Jetty, right in the heart of Alibaug, so this opportunity checked all the boxes. What I appreciated the most was how easy HoABL made the process of buying land for me. There is no better time to invest in Alibaug than now!”
Recently, Amitabh Bachchan also acquired a 10,000 sq. ft. plot in the same project in Alibaug. This followed his first investment with HoABL at The Sarayu in Ayodhya earlier this year, where he bought a 10,000 sq. ft. plot. With Kriti Sanon joining the ranks of esteemed investors, The House of Abhinandan Lodha solidifies its reputation as the premier choice for luxurious and exclusive land ownership in India.
HoABL, India’s largest branded land developer, continues to set new benchmarks with Sol de Alibaug. The project embodies exquisite design, lush green surroundings, and top-notch amenities. Strategically located in the celebrity capital of the MMR, it offers a meticulously planned enclave that seamlessly blends modern infrastructure with natural beauty.
Alibaug, with its scenic beauty and proximity to Mumbai, has become a premier destination for land and property investments. Government initiatives to enhance connectivity between Mumbai and Alibaug are driving real estate development, attracting developers, homebuyers, and investors. Improved infrastructure, including expanded roads, upgraded transportation facilities, and a new airport, has significantly increased accessibility. This has led to a surge in demand for luxury second homes. Major projects like the Mumbai Trans Harbour Link (MTHL) are further boosting interest. With rising property values and enhanced convenience, Alibaug is poised to transform into a prime residential area within the next decade.
About The House of Abhinandan Lodha
The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, is revolutionizing land ownership through its innovative New Generation Land® concept. Founded by Abhinandan Lodha, HoABL aims to democratize land investment in India by leveraging advanced technology to make land ownership easy, secure, and liquid. This initiative ensures that land becomes a vital part of every individual’s investment portfolio.
With a fully digital sales model, HoABL has made land buying a seamless, location-independent experience. The HoABL app allows customers to invest in land, track their buying journey, and manage portfolios effortlessly. In just five years, HoABL has over 700 acres of land under active development and has delivered returns of over 30% CAGR, setting industry benchmarks. Despite all customer interactions being virtual with no physical meetings, 17% of its customer base of over 6,000 are NRIs from 20 countries, primarily the USA, UAE, and Singapore. The remaining 83% are from 150 towns across India, demonstrating HoABL’s extensive national and international appeal. Interestingly, over 50% of customers in HoABL’s Goa projects came from the NCR region, highlighting land’s appeal as a robust asset class. HoABL offers a range of investment opportunities across India, with projects in Alibaug, Anjarle, Dapoli, Neral in Maharashtra, Ayodhya, and Goa. Combining exquisite design, lush surroundings, and top-notch amenities, HoABL continues to redefine luxury living and exclusive land ownership in India.
