Ajay Devgn’s acclaimed entrepreneurial venture, NY VFXWAALA, a leading Indian Visual Effects Studio, proudly unveils a strategic collaboration with the esteemed Swedish studio, Goodbye Kansas Studio, headquartered in Stockholm, Sweden, through its offshore subsidiary. Renowned for its diverse portfolio spanning feature films, TV series, commercials, games, and trailers, Goodbye Kansas Studios brings unparalleled expertise in VFX, FX, CG productions, 3D scanning, digital humans, performance capture, animation, and real-time capabilities.
This significant partnership marks the inception of two pivotal initiatives:
- Secured Major Stake: NY VFXWAALA has acquired a significant stake in Goodbye Kansas through its offshore subsidiary, cementing their collaboration.
- Immediate Joint Venture Studio in India: Simultaneously, a joint venture studio is launched in India, marking a strategic leap forward.
Goodbye Kansas is celebrated for its creation of cinematic trailers for top-tier games worldwide and its contribution to visual effects in live-action productions. Their illustrious portfolio includes work on renowned games like Cyberpunk 2077, God of War: Ragnarök, and Assassin’s Creed Valhalla, alongside collaborations with major streaming platforms such as HBO, Netflix, Amazon Prime, and Disney. Their exceptional work has earned accolades like the VES award for “Outstanding Animated Character in a Commercial” for their Cyberpunk 2077 E3 trailer.
Aligned in vision, both entities aspire to mutual growth, leveraging collective creativity and technical prowess to offer premium services to global clients while inviting talents from India and Asia to partake in future endeavors.
Their joint efforts aim to contribute creative and technological expertise, delivering technology-driven visual content to film, TV, and gaming companies across India, Asia, and beyond. By adopting global resource planning strategies, they strive to enhance production efficiency and elevate industry standards.
- Accelerating Revenue Growth: Scalable capacity expansion and intensified sales efforts within existing business segments will target new geographical markets, capitalizing on the outsourcing trend in VFX and gaming content.
- Global Service Strengthening: The combined scope of services will strategically exploit opportunities in the Indian Games market and other Asian markets.
- Expanding Scanning and Motion Capture Studio: Goodbye Kansas’s advanced scanning and motion capture studio will extend its services to clients in Asia and beyond.
- Research and Development Collaboration: A collaborative Research and Development (R&D) team will focus on creating innovative tools and technological advancements.
Ajay Devgn, founder and chairman of NY VFXWAALA, expressed his delight, highlighting the continuous pursuit of excellence and the shared values that drive this partnership.
Per Anders Wärn, Chairman of the Board at Goodbye Kansas, emphasized the alignment in dedication to talent, technology, and narrative, foreseeing exceptional value creation through this partnership.
Stefan Danieli, CEO of Goodbye Kansas, welcomed the combined financing solution and strategic partnership, emphasizing its significant contribution to mutual growth and expansion.
Naveen Paul, Creative Head and Co-founder of NY VFXWAALA, echoed the enthusiasm, underlining the joint vision to elevate quality benchmarks and drive global expansion.
NY VFXWAALA, with its impressive track record and commitment to excellence, aims to further elevate its services through this partnership, inviting talents worldwide to join them on this remarkable journey.
