A 10-inch device is inserted in more than 1000 autos by Indore-based firm Rickshawpedia, which specializes in auto rickshaw video advertising. Prabal and Sumit, who are funding Rickshawpedia, want to eventually take it to other places. The funding will be used to increase the startup’s visibility in Indore advertisements.
Prabal Raverkar and Sumit Kaushal founded Rickshawpedia, which now boasts a team of more than 50 people. Rickshawpedia offers video-based advertising inside the auto-rickshaws in Indore, facilitating communication between businesses and passengers. They do this by using android-powered devices installed in the auto-rickshaws in front of the driver’s seat, which display geo-targeted and feature-rich audio-video ads inside the auto-rickshaw.
Using this technique, Rickshawpedia can collect a tonne of information and, based on how different users interact with the android device, educate marketers on the most successful video adverts. Rickshawpedia can also work on raising the revenue of auto-rickshaw drivers by 10% to 15%. Indore’s startup environment is constantly expanding and raising the bar.
According to Prabal, the addition of “touch” via screens and its backend analytics opens up a box of possibilities that help to enhance the content that marketers offer. He said-
“With Rickshawpedia, consumers can follow a campaign throughout its whole life cycle in terms of where it is shown. Brands can also broaden their audience reach to include local consumers. ROI is increased as a result.
As per the requirements, local and web material are intelligently combined through these video ads, said Sumit. In the long run, Rickshawpedia plans to target taxis and public transit, where they may insert interactive dynamic video adverts. Rickshawpedia’s current ambitions call for swift market expansion.
Since Rickshawpedia advertising now only targets Indore’s auto-rickshaws, it will be interesting to see what new features and integrations they develop in the future.
According to Prabal, the only choice in the modern digital world is to re-invent. The one constant advantage you can have over others is agility. Because it is a notion that is distinct and unusual, we got a lot of favorable comments when we first started implementing our strategy. Thus, it is Indore’s first advertising auto-rickshaw video ads platform.
Sounds Amazing?
Back posters on rickshaws are thought to be inexpensive, low-quality forms of advertising. However, by investing in their overall appeal, rickshaws can be made even more successful as a platform for a regionally dispersed, mass-marketed audience. Effective tracking is yet another benefit of Rickshawpedia. Companies can monitor the correct statistics of running commercials and keep tabs on the users of the auto rickshaw video advertisement.
The local businesses in the area can promote their product on a 10-inch device that was revealed earlier this month in Indore. Passengers of Indore auto rickshaws will receive succinct, quick, and simple-to-read video adverts to ensure a pleasurable journey.
There is a lot more that can be done inside rickshaws, where there is still untapped potential for advertising, because the passenger is actually a very valuable resource.
“The time it will take to interact with millions of people riding in tens of thousands of rickshaws over several minutes will make the effort worthwhile for growing your businesses and trying to promote locally.” CEO of Rickshawpedia Prabal Raverkar
